Raghavendra Rathore says ‘Make in India’ is a ‘trend’ | Parami News

In the world of fashion, there are few designers who can seamlessly blend tradition and modernity, creating collections that are not just clothes, but stories of heritage and innovation. Raghavendra RathoreKnown for its eponymous brand, it is a beacon of this harmonious blend, where timeless elegance meets contemporary style. In this exclusive interview, we delve deeper into the visionary designer’s insights, exploring the ethos that inspired his iconic collections and the challenges he faced in bringing them to life.

Can you share your insights into a design philosophy or principle that continues to inspire your practice?
RRJ: The ethos of personalization, where clothing is customized to the wearer’s personality and style preferences, with attention to detail and meticulous craftsmanship, is at the core of the brand’s vision and design philosophy.
how do you balance Traditional crafts and modern trends In your designs, especially with rich heritage in mind indian textiles And technology?
RRJ: Reimagining traditional textiles and techniques to suit a modern palette is a matter of pride, and working with skilled artisans to ensure authenticity and quality are core practices we follow in our collections. In other words, “Make in India” is an atmosphere. The Raghavendra Rathore Jodhpur collection draws inspiration from the Blue City, old world charm and relics of the past, resonating with contemporary yet timeless trends.
What challenges do you face when conceiving a new collection?
RRJ: The brand is rooted in the classic space; sometimes the challenge is to blend the classic with the cutting-edge, but the challenge also comes with creative expansion.

What role do you think fashion plays in promoting cultural identity and heritage preservation?
RRJ: Fashion has become a medium to show the brand spirit. The Raghavendra Rathore Jodhpur brand exudes not just fashion but a lifestyle, becoming a natural extension of tradition and culture.

Can you discuss the latest innovations or experiments you’ve incorporated into your designs that push the boundaries while staying true to your signature style?
RRJ: We had the opportunity and honor to create some custom looks for Mr. Diljit Dosanjh’s ‘The Dil-luminati Tour 2024’ and we embarked on an innovative journey to create looks that reflected his roots while retaining the traditional style. Unique style. Keeping in mind Diljit’s dynamic personality and RRJ’s classic spirit, the collection blends traditional silhouettes, handcrafted details and discreet embellishments to pay homage to the rich heritage and heritage of Mr. Dosanjh and the brand.