If you have been following social media, I am sure you must have come across ‘chintapak dam dam’. Now it is a meme and a video. The phrase was all over the internet.
So, what is Chintapak Dam anyway?
Chin Tapak Dam Dam is a dialogue from ‘Chhota Bhim’ which is an Indian popular animated show loved by children. This saying is particularly significant for villain characters because this is what he says when he tries to prove his magical powers.
This quote has recently gained popularity. This resurgence began when one fan re-watched the “Chhota Bheem – Old Enemy, Season 4, Episode 47.”
He reflects back upon his old memories in Dholakpur throughout this episode—an imaginary kingdom where Chotta Bheem resides—and created an army of sand soldiers. Throughout the episode, his slogan was “Chin Tapak Dam Dam” most of the times.
“ChinTapak Dam Dam” became Takia’s catchphrase in the series that would indicate that he wanted to show off his magical powers. This particular episode reignited the popularity of the phrase and emphasized its lasting influence on audiences’ memory about “Chhota Bheem”.
Currently Instagram videos, tweets and YouTube videos are fill with “Chin Tapak Dam Dam” videos some even using them as their ringtones or notifications.
The viral dance song has swept through popular online platforms like wildfire becoming a trend across various digital spaces. People are sharing and appreciating it differently on different platforms.
Social media and power of trends
For example, this trend shows how viral content depends on engaging characteristics that make it widely spread by users who creatively use it as well as easily memorable aspects of such content for quick growth. As more people have engaged with the content, recreating their own versions of the “Chin Tapak Dam Dam” video so as to popularize the original more; this trend has grown. This is one example of how social media can expand niche markets and unique trends, thereby leading to unexpected cultural moments that seize attention at large.