Queen of tears expected The pop-up store opened on July 12 and captured the imagination fan In Japan, Shibuya Tower Records sells out every day Tokyo. Expected to last until July 28 Pop-up store As of July 25, the mall has attracted more than 10,000 visitors. Although admission is limit to 800 people per day to ensure a safe and comfortable shopping experience.
The hit television series-related merchandise variety sold in this pop-up shop includes see-through files. Key chains made of acrylic material, key rings as well as sets of postcards Among. These are transparent folders together with acrylic keyrings. Which were particularly popular and sold out quickly. Additionally, followers can get privileged insights into some items used in the drama such as Hyun Woo’s hair dryer (portrayed by Kim Soo Hyun) in a moving scene. An MP3 player signifying the character’s destined love and President Hong Man Dae’s voice recorder.
According to an official from Tokyo’s Tower Records Shibuya pop up store commented on massive response said. “We’ve received so much positive feedback from Japanese fans who couldn’t wait for it to be open. And also people were buying all tickets.”
They almost have no stock left. It is true that Queen of Tears has passionate fans. ”Kbizoom reported this statement by a person in Japan who said“. Japanese audience loves Korean dramas so it will be great if there will be more Korean drama pop up stores sometime soon
Based on its success in Tokyo, “Queen of Tears” plans to launch more. Pop-up stores running from August till October in Osaka Nagoya Fukuoka Manila. Philippines to further extend its influence Studio Dragon. However pointed out that the success would help maximize global appeal for the famous show through organizing such events worldwide.
“There was high expectation from our customers due to Japan’s favorite TV drama” – “The Queen of Tears” because we intend to establish a marketing campaign with an idea of a pop-up store for our show as a popular IP. Which could bring about additional value in the global market. “In future we will beef up signing points so that more communication can take place with Korean drama fans globally”, they added.
