Online grocery ordering E-commerce in India is growing rapidly due to convenience, competitive prices and time-saving advantages. Urban households rely on various platforms to obtain fresh food, staple food and fast delivery. This trend is driven by digital penetration, changing consumer habits and the need for a hassle-free shopping experience. As in previous years, Swiggy Instamart Released a list of top five items ordered by customers across India. The list is interesting and provides an insight into the country’s consumption habits; and there seems to be a mix of conveniences and essentials that would suit any household’s daily necessities as well as the ever-changing food and drink consumption patterns. Below is a further breakdown of these basic items.
milk
Milk became the most ordered item in 2024, accounting for 1 in every 15 orders. Milk is a quintessential staple in Indian households and is indispensable in many forms – be it for brewing tea and coffee, preparing desserts like milkshakes, or as a nutritious beverage for children. Its versatility and necessity have made it a constant favorite, reflecting its irreplaceable role in the Indian kitchen.
curd
Curd remains second on the list of most ordered items. Curd is one of the most popular probiotic foods in Indian cuisine. It’s used in many dishes, from cool raita and creamy curries to rich buttermilk and refreshing smoothies. In addition to being a versatile ingredient in the kitchen, curd is also highly valued for its health benefits, such as improving intestinal health and aiding digestion, and is therefore widely ordered for health reasons.
batting sin
Dosa ready batter won third place. Therefore, the demand for easy-to-prepare cooking solutions continues to grow. While it has always been a favorite breakfast food in South Indian households, it is popular across the country. Since this batter is already prepared in the market, families can enjoy this crispy and delicious treat even on busy mornings. Without much prep time, potato chips become a must-have in your pantry for everyday breakfast.
potato chips
Potato chips are the ultimate snack for all ages, ranking fourth. Whether it’s their crunchy texture or rich flavor, the chips remain a top choice for quick snacks. Delhi is the city with the highest consumption of potato chips, which goes to show that the crunchy treat is something everyone enjoys regardless of their age. Whether they go well with movie night or late-night cravings, potato chips remain an age-old indulgence.
soft drinks
Soft drinks rounded out the top five, ranking highest between 10pm and 4am. The demand shows it as people want refreshments at this weird time while craving a night out or party or just hanging out. These carbonated soft drinks are an instant elixir for city dwellers with ever-changing lifestyles.
