Starting the Protein Craze: Exploring the Facts and Hype |

Protein Power: Social Media Hype vs. Facts

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There has been a recent obsession with protein thanks to the huge influence of content creators on social media, who hail it as the ultimate key to health, fitness and weight loss. Health and fitness expert Prashant Desai said: “Protein is undoubtedly an essential macronutrient but is often overlooked. I am glad that now fitness influencer Exciting conversations are taking place. Still, there are a few who spread misinformation… and it’s crucial to check the facts.
However, protein’s surge in popularity can also be attributed to its manifold benefits. Nutritionist Bhakti Kapoor highlights a 2023 report from the American Journal of Clinical Nutrition that mentions protein’s role in protecting muscle during weight loss and reducing appetite. “These benefits make it a go-to nutrient for those seeking improved fitness, improved health and sustainable weight management,” she says.

As fitness enthusiasts and nutritionists share the benefits of protein and offer advice on social media, people are starting to understand the impact protein has on overall health. Additionally, the easy availability of protein products on the market has fueled this trend

Dr. Siddhant Bhargava, Fitness and Nutrition Scientist

Eat the right amount of protein

● An individual’s protein needs depend on gender, age, lifestyle and health goals. Healthy adults with normal activities should consume an average of 0.8 grams of protein per kilogram of body weight.
● Healthy adults should consume 15-20% of total caloric intake in protein

Protein alone is not enough

Experts believe the current craze for protein is due to increased promotion of fitness, muscle building and weight management on social media. “This hype ignores individual needs and overall nutrition,” says fitness and nutrition scientist Dr. Siddhant Bhargava. “This obsession can promote unhealthy habits, such as avoiding other essential macronutrients or taking supplements for no reason. Exceeding recommended protein intake In addition, if consumed in excess without using protein, the protein can be converted into fat, leading to weight gain.
Nutritionist Anushree Sharma says not everyone needs protein powder or supplements. “If your diet doesn’t meet your protein needs, take protein supplements It only makes sense to have expert guidance. For most people, basic foods like lentils, tofu, nuts, seeds, and whole grains are enough. Both experts urge people to rely on proven information and consult experts to make informed dietary choices.

protein benefits

● Build and repair tissue muscles
● Formation of antibodies to protect against infection
● Promote metabolism and eliminate fatigue
● Makes people feel full and reduces the intake of unhealthy snacks, thereby helping to lose weight
(mentioned by nutritionist Shikha Agarwal)

protein rich foods

For vegetarians:For vegetarians:
For non-vegetarians:

Contents

Eat the right amount of protein Protein alone is not enough protein benefits protein rich foods

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