
Thanksgiving has long been synonymous with family gatherings, hearty meals and, of course, football. This year, the NFL continues its tradition of exciting matchups that attract millions of viewers. In fact, the 2024 Thanksgiving game broke ratings records, making the holiday a primetime TV event.
NFL Thanksgiving ratings soar, Lions-Bears game sets new early game record
For the third year in a row, our league broke multiple ratings records. This really shows how much interest there is in this holiday. The highlight of the show was the Detroit Lions’ victory over the Chicago Bears on CBS, which reached a new record of 37.5 million viewers, the most ever. The most-watched game ever played on early Thanksgiving Day.
Indeed, this year’s Lions-Bears game produced a record-breaking performance and brought something to the city of Detroit. In the final, the Lions defeated the Chicago Bears 23-20, ending a seven-game Thanksgiving losing streak dating back to 2016. The performance is quite good. Ratings for this game were also up 11% compared to last year’s Lions-Packers Thanksgiving Day game, suggesting the series’ popularity is growing with its current success.
The importance of the Lions’ resurgence is profound, as the NFL puts it, “This year’s Thanksgiving Day game between the Detroit Lions and Chicago Bears was watched on CBS by a record number of viewers. With 37.5 million viewers, it became the most-watched early Thanksgiving game ever.
The highlights of the festival didn’t end with the Lions-Bears showdown. The afternoon game between the Cowboys and Giants averaged 38.8 million viewers, ranking fourth in all-time viewership for a Thanksgiving Day game. Across the three games, the three games averaged a combined 34.2 million viewers, the highest average for a Thanksgiving day since 1988. An increase from last year’s holidays.
Also read: Ratings increased 41% for NFL’s second Black Friday game on Prime Video against Raiders and Chiefs
The celebrations did not end there; in addition to watching the live broadcast, people were enjoying the last moments so much that new numbers for this holiday have already been recorded. Streaming is also taken into consideration as it has an average of 1.1 million viewers per minute.
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