New Delhi: Chief axis my india Pradeep Gupta told news agency PTI, exit polls Not a profitable venture, the only benefit pollsters gain is visibility.
Gupta said media organizations did not provide adequate compensation to pollsters to cover the costs incurred in the voting process. He further added that 70% of his clients are corporate clients, which is the main source of revenue.
“Exit polls are a loss-making venture because no media company is willing to pay as much as they would invest on the ground…The only profit we make from exit polls is the visibility we gain that we wouldn’t get when doing market research for corporate clients,” Gupta said.
recent, pollsterWhen the Lok Sabha results were announced on June 4, their predictions were far from reality and their reputation took a hit.
“Besides other investments we make on the ground, every surveyor gets Rs 500 for hitting the bullseye (accurate prediction) and we cover 3,605 assembly constituencies (in this election). Depending on the accuracy of the prediction, There are other incentives so if all goes well the money will be gone but its (company’s) brand equity will be high and even though it looks like a loss in terms of money it’s a profit in terms of visibility,” Gupta said.
In addition, Gupta also announced that his company will be listed once other businesses currently under development are profitable. “We are developing some products that are ready to be launched. Once they are successful, we will seek a stock listing,” Gupta said.
Gupta was recently accused by the opposition of deliberately predicting a landslide victory for the BJP to influence the stock market, which hit record highs after the exit polls were released but plunged on June 4, the day the results were announced.
For the 2024 elections, Axis My India predicts that the BJP-led alliance will get 361-401 seats in the 543-member Lok Sabha, while the opposition India Bloc will get 131-166 seats.
“We interviewed 582,000 voters out of 640 million, which is a representative sample size. We covered 3,607 parliamentary constituencies, more than 22,000 villages. Our field interviews were monitored by a team and there was no manipulation or the possibility of tampering.
Gupta said media organizations did not provide adequate compensation to pollsters to cover the costs incurred in the voting process. He further added that 70% of his clients are corporate clients, which is the main source of revenue.
“Exit polls are a loss-making venture because no media company is willing to pay as much as they would invest on the ground…The only profit we make from exit polls is the visibility we gain that we wouldn’t get when doing market research for corporate clients,” Gupta said.
recent, pollsterWhen the Lok Sabha results were announced on June 4, their predictions were far from reality and their reputation took a hit.
“Besides other investments we make on the ground, every surveyor gets Rs 500 for hitting the bullseye (accurate prediction) and we cover 3,605 assembly constituencies (in this election). Depending on the accuracy of the prediction, There are other incentives so if all goes well the money will be gone but its (company’s) brand equity will be high and even though it looks like a loss in terms of money it’s a profit in terms of visibility,” Gupta said.
In addition, Gupta also announced that his company will be listed once other businesses currently under development are profitable. “We are developing some products that are ready to be launched. Once they are successful, we will seek a stock listing,” Gupta said.
Gupta was recently accused by the opposition of deliberately predicting a landslide victory for the BJP to influence the stock market, which hit record highs after the exit polls were released but plunged on June 4, the day the results were announced.
For the 2024 elections, Axis My India predicts that the BJP-led alliance will get 361-401 seats in the 543-member Lok Sabha, while the opposition India Bloc will get 131-166 seats.
“We interviewed 582,000 voters out of 640 million, which is a representative sample size. We covered 3,607 parliamentary constituencies, more than 22,000 villages. Our field interviews were monitored by a team and there was no manipulation or the possibility of tampering.
