blue origin‘s new CEO, David Limpaiming to bring Amazonof customer-centric approach arrive Jeff Bezos‘ space rocket company To catch up with competitors Space Exploration Technologies Corporation. In a recent interview with CNBC, Limp outlined his strategy for changing Blue Origin’s operations and culture.
Limp, who has worked at Amazon for 15 years, believes that prioritizing customer needs is critical to Blue Origin’s success. CNBC. This shift in focus is intended to address the company’s difficulties in moving beyond the research and development phase and accelerating its manufacturing processes.
CEO identifies two main goals for 2024: increased engine production and successful launch new glen Rocket. The latter is scheduled for a test flight in November and could prove Blue Origin’s ability to compete with industry leader SpaceX.
Limp acknowledged Blue Origin’s excellence in building “shiny factories” and “high-fidelity prototypes,” but emphasized the need to scale up and become a “world-class manufacturer.”
The New Glenn rocket is more than 320 feet tall and has partially reusable components, similar to SpaceX’s Falcon Heavy rocket. Limp expressed hope that the rocket, nicknamed So You Told Me There was a Chance, could make history by successfully returning its reusable booster on its first attempt.
Despite its optimism about upcoming products, Limp maintains a pragmatic outlook. “It’s going to be risky. It’s going to be fun. I’m excited about it … but if we (don’t) stick the landing the first time, that’s OK. We’ve got another booster behind us. “We’re going to build more,” he told CNBC.
By embracing Amazon’s customer-centric approach, Limp aims to propel Blue Origin beyond its current status and fulfill Bezos’ vision of making space travel more accessible and affordable.
