The leader is aespa’s Karina, who soars to the top with an impressive Brand Reputation Index of 3,731,337. Compared with last month, the increase was as high as 42.16%! Keywords like “supernova,” “my ARTi movie” and “ambassador” drive her popularity, while words like “transformation,” “challenge” and “cute” highlight her influence. The positivity rate is equally impressive, with a positive response rate of 91.70%.
In second place is IVE Zhang YuanyingThe brand reputation index increased significantly to 3,442,962, a quarterly increase of 25.26%. As she continues to be in the spotlight, her growing influence is evident.
ASTRO’s Cha Eun Woo The brand reputation index rose to third place, with a brand reputation index of 3,251,136, an increase of 13.27% since July. His strong ranking reflects his consistent appeal.
Girls’ Generation’s Taeyeon ranked fourth with a brand reputation index of 3,087,642, and BTS’s Jin ranked fifth with a brand reputation index of 2,977,916. Both companies continue to maintain a strong presence in the industry, reflecting their enduring popularity.
The rankings are based on a comprehensive analysis of consumer engagement, media coverage, interactions and community awareness, covering data from July 22 to August 22. Dynamic and influential.
