Amazon There are reports that users are increasingly substituting the fire tv Screensaver with full screen video ads. The Cord Cutters News indicates that these ads will appear after a given time of inactivity, for example thirty seconds to one minute before they switch to a conventional screensaver.
This new ad format is in response to user feedback and follows other recent changes. But dissatisfied users prompted tweaks to less obtrusive start-up advertisement. These new advertisements are part of Amazon’s rapid growth story according to the giant e-commerce site. “It is stated in the report”.
Amazon Advertising on Fire TV Devices: Discoverability and What It Means to Users
Screen-buffering ads indicate that Amazon remains committed to generating advertising revenue streams. Recent ads include AT&T and Relaxed spirit Footwear among others according to the report.
The article indicates this new ad format could be pushed out across any Fire TV devices made in or after 2016. This decision comes after Amazon only recently introduced full-screen video ads at the top of its Fire TV home screen.
These can, however, often be skipped by using the home button or operating Fire TV because they mostly advertise movies or television series. The change was seen by customers as an improvement because it made it clearer how to escape from these messages.
However, previous adjustments demonstrate that while new screen saver ads are further integration of advertising into the platform. Amazon is trying to find a balance between monetizing its service and making it user-friendly.
What does the company say?
In an earlier statement provided for Cord Cutters News Amazon said. “Our goal is to provide an immersive experience so customers can enjoy their favorite TV shows and movies along browsing and discovering more content they want to watch. We continue working on enhancing Fire TV experience for our customers; hence. We updated one of main locations within UI – if customer doesn’t do anything else after turning-on FireTV, brief content preview will be played”.
