Manushi Chhillar, the former Miss World and Bollywood actress was named as the brand ambassador for Clovia, which is a first class lingerie, sleepwear and personal care brand on Tuesday May 14th. This collaboration with Manushi marks a major milestone for Clovia as it keeps up its tradition of provoking familiar dialogue & sharing girlhood glee through relatable narratives nationwide. The young actress will be featured in a brand campaign across OOH, Digital and TV.
Manushi Chhillar Gets Signed Up As Brand Ambassador For Clovia
This National TV ad campaign focused on ‘Coffee to Club with Clovia’ will have Manushi Chhillar as the face of it. The idea behind this tvc is that Clovia acts like a friend who assists women when they are going through different types of experiences like falling in love or going through a heartbreak. The story revolves around Manushi Chhillar’s casual chats with her friend and showcases her impromptu outings showing how she manages various aspects of her life including getting coffee, putting on make-up to go out at night and having intimate conversations about love with friends at home. From friendships to heartbreaks, this TVC captures the joy of everyday life.
Clovia Girl is thus not just an endorser but also an embodiment of their commitment to shared values such as happiness as well as independence & resilience. Speaking about this association, Manushi said “I am extremely delighted that I partnered with Clovia; it’s a brand that believes in spreading happiness which resonates so much with my thinking.” My journey also symbolizes that life is what you make it through perseverance and unapologetic pursuit of your passions. Through our partnership with Clovia we want to enable women embrace themselves by owning their stories while opening up new definitions of beauty from inside out.
According to Neha Kant Founder ““At clovia we believe lingerie should be an enabler for women to live rather than being a burden that keeps them uncomfortable or insecure.” It is not just our products that bind us with our customers; we advocate for happiness in life by being self-dependent, making effort & loving yourself. Manushi embodies all these with the confidence of a champion. With this in mind, her journey from anonymity to success in Bollywood cinema resonates more deeply within Clovia. We are happy to have her on board. Because after all smart girls do choose Clovia!”
