Indian cricket icon Virat Kohli has overtaken Bollywood superstars Shah Rukh Khan and Ranveer Singh to become India’s most valuable celebrity.
Kohli’s brand is valued at $227.9m, an increase of 29% from the previous year. This leap in value places him on top among India’s richest celebrities.
What can be deduced from this report is that there are increasing instances of celebrities interest in endorsing products, which was found to exhibit notable increase through stars affiliating with brands.
There were 14.2% more endorsements for the top 20 celebs this year as compared to last year, a trend put down to increasing focus on TV and digital advertising platforms.
Brands and advertisers have noted that Virat Kohli still holds onto his number one position by a greater brand value of $227.9 million.
Ranveer Singh ranks second with a market value of $203.1 million, indicating slight displacement from his last standing point.
Shah Rukh Khan gained significant ground after he moved up to position three with a brand valuation of $120.7 million, which represents a huge jump and reinforces his timeless appeal as well as commercial viability.
Akshay Kumar remains at fourth place even after being assessed at $111.7m implying consistency within the sector.
Continuing her popularity, Alia Bhatt occupies the fifth spot maintaining her brand value at $101.1 million portraying how consistent she has been in endorsing different products throughout her career.
