Sustainably manufactured D2C reusable cloth diapers superbottoms has now com up with its new campaign, ‘It Feels Right’ with its investor and brand ambassador Alia Bhatt. This campaign is dedicated to celebrating the comfort, quality and eco-friendliness of the brand’s product line.
The campaign ‘It Feels Right’ which is from Super Bottoms has been built up to emphasise that path of choosing what is the best for the baby is not only emotional but physical as well. Alia Bhatt stars in three ads for SuperBottoms new brand campaign. The present campaign has been developed by Leo Burnett.
Thanks to the brand’s promise to remain sustainable and to be of the highest quality, one can be sure that the Super Bottoms product goes beyond the excellent quality. Explained the thought behind the campaign Dalai, CEO & Co-founder, SuperBottoms, “SuperBottom understands that the essence of parenting is in the urge to do your best for the child. Our most recent campaign reflects this basic urge by allowing the audience to feel good for making a choice of products which are not only comfortable but environmentally friendly as well. We are ready to aid parents in their responsibility and help them act in a way that is beneficial for their kids and the planet.”
Alia Bhatt added, “As a mother, it is extremely exciting to step into the shoes of Citizen Activist and join SuperBottoms in the work to make the future bright for our children. The fact that they are dedicated to making biodegradable diapers without compromising on safety or comfort gives us a better choice as parents. And I am ready to join this movement which is going to bring about a change for the better for our children and us.”
The focal point of the campaign revolves around the fact that it is easy to use, Indian made and organic cotton, cost effective, no leakage, and no allergens in the body or in the diapers as in the case of disposable diaper. The brand has over 500 retail stores across India ensuring that the parents can conveniently obtain the products for all their children.
