In India, INNISFREE is a prominent Korean skincare company that is starting a fresh phase by appointing its first ambassador in the country, Wamiqa Gabbi. The objective of this strategic collaboration is to increase the visibility of INNISFREE’s products in India and inspire young people towards mineral-based care for their skins.
INNISFREE’s commitment to using natural ingredients from the pristine Jeju Island in South Korea has won it fans across the globe. Its most popular range comprises moisturizing and nourishing formulas suitable for different types of skin. This sense of reliance on nature connects with Wamiqa Gabbi deeply as an actress known for her spellbinding performances in different Indian film industries.
By effortlessly embodying natural beauty, Wamiqa represents INNISFREE and thus fits perfectly into its brand image. Furthermore, her multi-faceted career reflects global significance of this brand whereas her genuine devotion corresponds to its basic values based on eco-friendly and organic cosmetic produce. Her vegan principles go hand-in-hand with PETA certification that underlines INNISFREE’s environmental friendliness which only underscores how apt she is as a partner for Indian consumers.
Korean skincare has always been my favorite and I adore INNISFREE, ”Wamiqa said during an interview with Financial Express.” Being vegan partnering with Innisfree feels like continuing what I believe in truthfully; they are one hundred percent dedicated to sustainability that goes hand in hand with natural ingredients. All its products have surpassed my expectations so far, both for their quality and values, she added.
“This cooperation shows that INNISFREE does not want to quit India market at any cost”. Being the brand who was ‘the very first’ entering the Indian market through 100% FDI we were experiencing very dynamic growth ever since then ”said Paul Lee who act as Managing Director/Country head Amorepacific India (parent company) while adding that“ It further emphasizes our PETA certification, which underscores the fact that we are committed to vegan and eco-friendly skincare. Therefore, the appointment of Wamiqa as a brand ambassador is in line with this principle.
Elucidating on what makes Wamiqa different from others, Mini Sood Banerjee, Assistant Director, Marketing and Training at Amorepacific India said: “We are thrill to have Wamiqa on board with us. She is a perfect blend of natural beauty and talent. Her passion for inspiring others to be themselves and increasing their self-esteem make her ideal match for INNISFREE. Through her role as our brand ambassador she will not only enhance our brand presence but also resonate with Indian consumers who value authenticity and quality.”
“We couldn’t be more excited to have Wamiqa join the INNISFREE family,” gushed Yezy Jeon, Brand Manager of INNISFREE India. ”Our products are know for being gentle yet highly effective on all skin types. By having Wamiqa as the face of the brand we hope that our customers will start making conscious choices and join us in creating a greener tomorrow.”
