Leading Indian Fintech brand, Fibe, has secured the services of Bollywood actor, Vikrant Massey as its new brand ambassador. Highlighting the company’s fast and trouble-free application process as well as the convenience with which its customers can access its products and services, Massey will be part of Fibe’s marketing campaigns.
Massey understands that this will help Fibe to become more popular among young people like Gen Z and Millennials who see it as a solution that takes care of every individual without going through many processes or questions regarding usage of loan.
Fintech brand, Fibe hires Vikrant Massey as their new brand ambassador
To address a common trend among middle class individuals to defer their aspirations or purchase decisions for example saying ‘Agli Baar’ in Indian context, they launched one campaign.
This campaign is called “No More Agli Baar” to symbolize an initiative by Very Busy People Film Production House aimed at encouraging youth who have so many desires and dreams but avoid buying anything small because of “next time”; it wants them to make use of financial solutions provided by Fibe.
Massey is shown in this campaign as both the lead character and Sutradhar (narrator) collaborating with other characters throughout Very Busy People Film Production House film production app journey making purchases for a bike or joining an online course using any product on its platform. Therefore he shows how people can make crucial decisions concerning their lives by using the app.
“We’re absolutely thrilled to have Vikrant Massey join our family here at Fibe,” stated Sudesh Shetty, Founding Member & EVP – Marketing at Fibe. “He’s someone who really personifies what our brand is all about,” added Mr Shetty.
While upgrading the lives of salaried individuals over the years, we’ve also ensured that they are taught responsible buying habits; we also want to take advantage of his popularity especially among the youth to drive our agenda towards reaching out to Gen Z and Millennials through the Fibe app which is easily accessible.
“I am extremely excited about my association with Fibe as it strives to provide people with ease and confidence in achieving their dreams. The brand does not only enable underserved populations to access financial services but also gives them a sense of autonomy,” said Vikrant Massey.
The campaign idea was inspired by stories from real life, particularly young people who have a lot of dreams and aspirations in life, yet they shy away from buying even the smallest things because their finances do not allow them do so.
In this regard, we would like them to embrace the opportunities facilitated by Fibe’s financial solutions via the ‘No More Agli Baar’ campaign. Through leveraging Massey’s appeal across youth audiences, Very Busy People Film Production House hopes to establish a strong bond with Gen Z and Millennials while offering all of them simple financial solutions.
The integrated launch of the campaign will be promoted across various platforms, including digital and social media platforms.
