It was announced today that Bollywood actress Vidya Balan is the newly appointed phase II national ambassador for the ‘Sanjeevani: United Against Cancer’ programme with Federal Bank Hormis Memorial Foundation and News 18 Network on board. Vidya Balan is the National brand ambassador for the Sanjeevani united against cancer with TATA trusts as knowledge partners.
Ms. Balan urges all the contributing population to take some time off from their busy schedules for Cancer screening and this is the main competition that will be launched under the campaign #TimeNikaaleinScreenKarein. This campaign will encourage an attitudinal and behavioural shift towards the early screening and primary prevention of cancer by addressing appropriate partnerships, learning and engaging the community.
Cancer ranks second among the leading causes of death across the globe, owing to its latent form that is always diagnosed late. Nevertheless, Cancer testing does not have to wait until the time when it is more reasonable to treat cancer. Healthcare intervention has better results when cancer is caught before it expands. With her star status in Indian film industry, and with her appeal for the wide cross-section of the nation, Vidya Balan would easily be able to push the campaign regarding the importance of diagnosis at the initial stage of cancer, the level of growth of malignant tumors and proper functioning of the system to the length and breadth of the country.
Discussing the collaboration, Bollywood actress Vidya Balan stated, Talking about the collaboration, Balan said, Sc16 screening will help in curing this. Screening is an important part of cancer control as it enables early detection, often when a clinical symptom is absent allowing health care to be improved in timeliness and in the quality of the health outcomes. In this programme, I wish to transform and employ my voice in the nation such as seeking the people out to talk about banishing the horrors, stereotypes and such bin stereotypes which submissively support screening of cancer and promote the utilization of proactive health habits.
While talking about the initiative, Mr. MVS Murthy, Chief Marketing Officer, Federal Bank said, Description, Relationships with customers are cultivated and developed through and beyond best practices. These relationships are in turn enhanced by way of involvement in long term projects that seek to improve the standard of living. sanjeevani is the flagship project of federal hormis memorial foundation and is looking for multiple partners to take this uphill challenge. This foundation of fixed action patterns stems from knowledge stimulation, then of actions taken periodically, that is the action of self improvement, and finally a collection that builds up into social action. The Foundation operates on several levels, including support of the patients, promotion of early testing, corporate and community outreach for screening and increasing awareness. The onus rests on us to practice early detection on a regular basis and test on time and rekindle the actuality even if it is an unfortunate scenario.
Deepshikha Goel Surendran, Head of Brand and Marketing Communications, Tata Trusts, said, However, as leaders in the field of cancer care, it has always be our goal to promote and foster the use of early screening in order to detect cancer in its most treatable stage and to support both patients and caregivers.
We are confident that this message of #TimeNikaaleinScreenKarein would reach both rural and urban population not just helping but saving lives as well.”
Sidharth Saini, COO, News 18 Studios said, “We are grateful to have Vidya Balan as the brand ambassador for the campaign. Due to the rise in population and number of cancer cases, more than ever it is critical to get routine screening examination. As more women step out to work and look after management at home, there is a gap to address corrective factors especially around verbal communication skills. Because it is not just informing people. It is advising people on issues that relate to them; very practical, giving them a deeper relationship with the campaign and acting on it.
Last year, the Federal Hormis Memorial Foundation assisted us in assisting over 3000 patients in Assam and Tirupati, conducting over screenings of more than 1700 employees from 30 large corporate houses and acquiring over 55000 pledges from individuals to undertake regular health check-ups. This year, due to the continued patronage of The Federal Hormis Memorial Foundation, we will enhance our outreach by organizing more screening camps and creating awareness for Cancers. Such assistances bearing in mind the undertakings of still have a place in their tight busy schedules for as cover understandable entertainment as provided by the largest news network in the country takes a little effort to extend one’s outreach.
