Vashu Bhagnani Industries Ltd. (VBIL) has been Pooja Entertainment and Films Ltd in the past and now intends to venture into a new market segment which for sure Vashu Bhagnani is. With over four decades in the Indian film business, Vashi Bhagnani Industries Limited has more than 40 films in its kitty including Coolie No. 1, Hero No. 1, Pyaar Kiya Toh Darna Kya, Biwi No. 1, Mission Raniganj, Faltu etc. and many more throughout its glorious movement. In the process, company has successfully kept high standards of art and story in all releases.
Putting an end to the ongoing wild guesses, VBIL has clarified that it’s famed office premises located in Juhu have NOT been partially sold off as alleged, but are being redeveloped instead in an ambitious plan that aims to change the Mumbai skyline forever. In a phased manner interalia through joint venture with Pooja Leisure and Lifestyle, Vashu-studio at Juhu has plans to convert the Juhu office to Pooja Luminaire-a posh 16 recently launched tower of residential apartments. It is expected that this combination on the land subdivision and lifestyle residential tower will earn over ₹400 crores and this is the first step towards real estate business expansion.
Diversification Beyond Entertainment
As evident in its move into Real Estate development, V B I L has attached itself to the notion of growth and moving out of its historical entertainment background. With its partnership with Pooja Leisure and Lifestyle the company seeks to balance luxury in living in Mumbai while still being active in film. Pooja Luminaire is poised to change the skyline of Juhu, providing exclusive residences that resonate with the corporate values of VBIL that is quality and technology.
Success in Cinema and Future Projects
While venturing into real estate, VBIL continues to be engrossed in a film industry narrative. Focus Features and UTV Motion Pictures have come together to re-release the monumental romantic cult classic Rehnaa Hai Terre Dil Mein (RHTDM) which although was of a low budget movie. Nurtured with admiration, cinema chains and distributors are now prepared to re-release an even greater collection of notable titles of VBIL such as Biwi No. 1, Faltu, Hero No. 1, as well as BMCM.
Meanwhile, in addition to re-releases, the line-up of new projects TIGS is aggressively pursuing continues to grow. The company is getting ready for a big escape with Mudassar Aziz and then comes the eagerly awaited Ashwatthama starring Shahid Kapoor. Regular contributors in action-comedy films, VBIL is taking steps to bolster its position in the entertainment space and is all set to announce few interesting projects shortly.
Dynamic Resurgence
With twin business interests of a film production outfit and a property development company, VBIL is set for a dynamic resurgence. The company understands the importance of each moving picture thus faithfully confirms its incredible heritage, but evolves with the times. Investing in luxury real estate and producing high grossing films make it obvious that VBIL is positioning itself for a sustainable competitive advantage and value creation in both industries in the forecast period.
The issue is not only that VBIL is changing the movies but it is also transforming the real estate industry and that makes it apparent that the company is on the path of continuous growth. From bringing back fond memories of classic films to constructing impressive skyscrapers, VBIL is creating a future which connects its historical background with ambitious new goals.
