Hilton has confirmed that it intends to extend its global marketing platform, ‘Hilton. For The Stay,’ with new initiatives and investments specifically designed for the vibrant Indian market. Following its strategic investments in India, Hilton revealed a partnership with Bollywood actor Sidharth Malhotra. This cooperation is aimed at increasing engagement on the platform and highlighting the significance of stay as an important part of any travel experience.
Sidharth Malhotra represents modern traveler who is shaping the new face of India. “Through my travels around the globe, be it for work or leisure, I have come to realize that it’s not just about where you are staying but how it makes you feel. My quest remains finding places which guarantee comfort, style and homely feeling wherever one is. That’s why I am excited about this ‘It Matters Where You Stay’ campaign by Hilton,” added Sidharth Malhotra.
In its continued strategic expansion in India, Hilton will triple its portfolio over the next few years, opening new hotels in various parts of country and diversifying their brand offering to meet customer needs. By 2025 and 2027 respectively, Curio Collection by Hilton and Waldorf Astoria Hotels & Resorts will debut in Bangalore and Jaipur resulting into exceptional new branded experiences tailored specifically to satisfy today’s travelers.
Ben George, senior vice president & commercial director, APAC at Hilton said: “These activations we are rolling out follows naturally from our ‘Hilton. For The Stay’ platform objectives within India.” In India our guests want personalized experiences that are authentic; so we shall jointly share stories like those involving figures such as Sidharth Malhotra that will lead our guests into dreaming bookings on their own terms; creating those dream-like Hilton Stays according to them alone as they desire them! We can now sell the experience of a different type of Stay – enabled by our distinctive hospitality ethos – than before because more Indians are travelling than ever before.”
Hilton’s celebrity collaborations aim to demonstrate the company’s commitment to providing guests with personalized experiences. Hilton offers a stay in which each detail is tailored specifically for the likings of every individual, testifying its dedication to excellent service. Over the next few months, Hilton will invite other well-known personalities to enjoy a bespoke experience that would illustrate why it matters where you stay. Leveraging on these personalities against Conrad Hotels & Resorts located in Pune and Bengaluru luxury backdrops respectively is expected to resonate with today’s modern affluent travelers.
Also recently, Hilton unveiled refreshed Wedding Diaries highlighting its enhanced offerings and services for exclusive weddings. In addition, this month will witness the launch from the brand of several strong alliances that highlight their focus on different segments like meetings, events and weddings. These strategic moves by Hilton in India are meant to increase its visibility and consolidate its position in the market.
