India’s FMCG sector and the country’s exporter of Basmati rice, GRM Overseas, is elated to announce that Bollywood superstar Salman Khan will serve as its brand ambassador for ‘Its Basmati Rice’ and ‘Wheat Flour (Atta)’. Salman Khan’s popularity makes him the best choice of brand ambassador for 10X since it cuts across different geographies and demographics in their target market.
Salman is not just a much-loved actor; he is a cultural figure who commands an enormous following in India and beyond. He has an immense following that no other actor enjoys, coupled with his simple manner which makes him fit well as GRM ambassador. As an individual, other than being known for his acting prowess on screen, Salman is appreciated by people from diverse demographic backgrounds including urban areas all over the country to rural hinterlands. For GRM, this means that it targets every part of India. This move will allow GRM to exploit its iconic status consequently enhancing its brand image while at the same time reaching out to millions of consumers globally through partnering with Salman Khan.
This makes him a perfect choice as a representative for such worldwide famous successful brands due to his being associated with GRM which stresses quality and excellence in their products hence matching well their mission of delivering finest products possible into homes again as he is known for consistently ensuring high quality health foods into home environments worldwide.“We are immensely happy to welcome Salman Khan into our family.” said Atul Garg, Managing Director at GRM Overseas “When we saw how popular Salman was and how many fans he had, we knew that our 10X range of Basmati Rice and 10x Shakti Wheat Flour (Atta) would be perfect matches.”
Salman Khan’s fame extends far beyond the borders of India; he is considered a household name worldwide. Loved by millions because he possesses charm and genuineness, Salman’s fame transcends all age sets as he has a tight bond with his audiences regardless of their age. It is also well known that, in addition to his movie acting career, he leads a life dedicated to physical fitness which makes him a suitable role model for those who are aspiring to lead healthy lives. This is seen by GRM as a significant opportunity not only to tap into the actor’s popularity but also remain true to its mission of producing high quality health products that speak directly to consumers. Salman who is one of India’s most popular actors would make an excellent brand ambassador because his iconic status will ensure that the messages about quality and wellbeing reach scores of people who are looking for ways of enhancing their lives.
Commenting on this association, Salman Khan said: “I am thrilled to align myself with GRM because it shares my values regarding good food being natural and unprocessed food. It is my opinion that we can inspire more persons towards healthier eating habits, every day. Let us see where this partnership takes us.”
