Sonali Singh, the CEO of Ripple Effect Studios and the reason why Punjabi superstar Diljit Dosanjh is known internationally, is one of the honorees in the Billboard Women’s of the Year list. Her leadership since has certainly transformed Punjabi music on the global stage, but also many Indian pop musicians including Dosanjh.
Singh’s journey was chronicled by Billboard in the following words: Patriarch and Director of Record Label, Sonali Singh is an undertaking whether it is Management, Business, A&R, Touring, etc. In the very same year, they toured the world for the very first time as a band. The gross revenue from Dosanjh’s Dil-Luminati tour was the largest grossing North American tour by a Punjabi music artist with reported attendance of 215093 and gross revenue of more than 27 million dollars. Hushed up how that North American leg began and ended with huge stadium gigs in vacant positions. And Toronto with the latter setting a record as the biggest ever held Punjabi music concert outside India. While maintaining their presence on every activity of the performances. Singh and Dosanjh were never shy of dreaming out of the box and well it worked out there in a big way.”
Sonali Singh has quite capacity that one has rarely noticed while dealing with the music and the entertainment spheres. Working with Dosanjh and taking part in the historic Dil-Luminati tour proves her latest ability of breaking the mold. And actually reformatting the market for the South Asian artists across the globe.
Singh told Billboard, “It’s sometimes difficult for everyone to understand you too and it’s even more difficult to believe that change is coming. Still, always have the faith. For in all things do not forget to be yourself. At times it is too easy to play the role people expect you to be and that is one’s design. But the true potency that one holds is the ability to be oneself. Your voice, your story, your thoughts, and your visions are all that identifies you. Do not be scared to voice them out, wander and create all you want to… It is not only music that we are creating. We are transforming the music business itself.”
Expressing her gratitude, Sonali Singh said, “I am really very thankful for such unexpected advantages. This is nothing like what I was imagining. It is quite incomprehensible to hold such an eminent award. This wouldn’t have been true if not for Diljit Dosanjh, my best friend and the most remarkable man. Eventhough I am a global manager, it was due to the history of working with a global artist of the decade that I am even able to become a global manager. As I always say, everything that is possible is because of you! Thank you for trusting me.”
