Manforce Epic Condoms, a part of the Manforce umbrella brand in India’s condom market has signed up Radhika Apte as its official brand ambassador. The last campaign of the brand featured Radhika Apte and it centered on empowerment of women to choose a pleasurable experience and selecting the right condoms for themselves. Traditionally, this is not a matter that has been convenient to be discussed by women due to the fact that men typically have taken complete charge over choice of condoms. Even today, many women are uncomfortable discussing this issue.
Manforce Epic ThinX Condoms ropes in Radhika Apte as its brand ambassador
The campaign aims at changing mindsets. It encourages women to take their rightful position in society. This movie also underlines the need never to compromise on pleasure, protection and comfort during sex. That decision should be both partners’ joint making but not anyone else’s affair. It is a powerful message that ladies must exercise caution when selecting what suits them best including condoms because they befall one who suffers if quality is compromised.
Epic ThinX Condoms from Manforce have been launched; they are free from harsh chemicals, ultra-thin (0.03 mm) and natural feel with innovative easy-peel packaging which is completely vegan as well. In an interview with Rajeev Juneja, Managing Director & Vice Chairman Mankind Pharma said “We want our patrons to know why using quality condoms is important for them.” According to the commercial intimacy at sex level means more than physical contact with each other and making informed decisions about safety does not belong elsewhere but within us as partners anytime we make love.” She further added, “It couldn’t get better than having Radhika on board for our product launch.”
“I’m extremely excited about being associated with this amazing brand, Epic Condoms” said Radhika about her new partnership – “This specific advert is the first I have ever shot for Manforce Epic Condoms and it is quite significant in that apart from promoting safe sex, it also stresses importance of personal choices about sexual health. It’s important for people, particularly women to feel empowered when choosing a condom that suits their needs and preferences best. This campaign will be an eye opener for many as they take control of their sexual wellness through decisions that are more focused on comfort and pleasure.”
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