Palak is an up-and-coming star in the Indian show business who brings her glittering magnetism to the table, embodying empowerment and individuality at Etude. It’s like flipping through a storybook and then reaching a new page; this is what I imagine will happen when Etude starts working with Palak.
“Joining Etude as its brand ambassador excites me beyond words. That’s why it’s so exhilarating for me to be associated with a brand that gives people space to be themselves; I can’t wait to go on this journey called Etude together. My favorite products of all time are definitely Etude’s Water Tints & Fixing Tints! They are my lifesavers since they can be use in many different ways. Apart from adding some pop of colorions onto my lips, these tints double up as blushers and coordinate well for eyes too,” said Palak Tiwari.
Etude Korea has been particularly successful in India. Gen Z loves this K-beauty brand because of its cute packaging, young feeling, bright colors. To ensure that we remain relevant among our target audience, we have decided to work with Palak Tiwari who has managed to bring out her youthful personality in every aspect she has taken part in while representing our country as the young generation of India.” The Korean manager continued by stating that “this is just as if we are using a messenger which speaks through the voice of our target market”
Mini Sood Banerjee, marketing head and assistant director, Amorepacific India said “The choice by Etude Cosmetics India to select an Indian Brand Ambassador demonstrates our dedication towards connecting with the diverse consumer base in India.” Our joy knows no bounds now that Palak Tiwari will join us on board as our brand ambassador across India for the Etude family. And now waiiiittttingggg…to see Palak Tiwari bringing life into the spirit of Etude.
“Palak’s endorsement will allow the brand to capture new markets, and increase its share in India,” said Joel Ju Hyeon Park, Brand Manager at Etude India.
