With films such as Stree 2 and Munjya making it big at the box office recently, Sony MAX is set to release supernatural thriller and Sony MAX Original Release: Adbhut as a direct-to-TV film release. It is directed by Sabbir Khan with Nawazuddin Siddiqui in the leading role along with Diana Penty, Shreya dhanwanthary and Rohan Mehra. The movie is a collaboration between Sony Pictures International Productions and Sabbir Khan Films that brings together the world of supernatural encounters with human beings.
“Television has always been a powerful medium in India, reaching millions of homes across the country,” said Sabbir Khan. “Through Adbhut, we’re not just releasing a film; we’re going into crores of Indian households all at once. We are changing history by embracing the new model which prioritizes the audience before anyone else.”
Nawazuddin Siddiqui says “Adbhut is an amazing film that goes beyond boundaries both in terms of story or how it’s being shared with audiences around the world. I am thrilled about having a film reach several million people through television at once. I’ve always had an interest in movies dealing with supernatural themes because they offer an exciting thrill while also providing food for thought among viewers. We are breaking new ground with this TV premiere, and I’m honored to be part of this momentous occasion.”
“In these fast-paced times, innovation and adaptability are crucial”, explains Udayan Pradeep Shukla- Head Programming & On Air Promotions- Sony Max. He emphasized that Sony Max Original Release: Adbhut was their way of saying that good content should be available to everyone because television has unlimited coverage that can accommodate such great moments on Sony MAX.
It will air on September 15th at 8 PM on Sony MAX.
