The Indian wear brand BIBA, has partnered with the famous Indian film actress Kriti Sanon, as its new brand ambassador. This collaboration is an interesting take on the brand’s intention of respect for Indian culture, even while presenting most modern and advanced. In further evidencing its paying homage to India’s culture, BIBA has taken a step further.
BIBA caters to every lady’s style and choice offering everything from the most dignified events to the simplest of all events attire and even enhances her beauty. Every collection satisfies the promise of quality and introduces unequivocal creativity while appreciating India’s fashion history. Making it all possible, is a devoted team of artists and designers who design clothes which are exquisite to look at, easy and comfortable to wear, and built to last.
There’s something BIBA about her is what the campaign comes with and as developed and executed by Enormous Brands the ad film makes us understand the essence of the brand BIBA where tradition meets modernity with every garment. The visually seamless film figuratively starring Kriti, swathes the people into extravagant colours, beautiful patterns and rich fabrics which narrate the story of India. The collection comes to life under Kriti’s timeless style and grace and shows how BIBA’s attire synthesis history with modern subtility, which is good for any festive or exceptional events.
Mr. Siddharath Bindra, who is the Managing Director, Of BIBA Fashion, could not hide his excitement over the partnership when he said, “We are happy and excited to have Kreti Sanon in BIBA family. Kriti is the definition of the contemporary Indian woman- She is bold yet graceful, but never forgets where she came from, which is how you can describe BIBA as well. From an accomplished actress to a favourite daughter of every household is how our brand too has changed its face all these year. This association is not just voicing out for the label but instead it is about every BIBA woman and girl who maintain the hold of tradition but moves ahead into the new world with brave steps.”
Kriti Sanon also seemed very pleased with her association stating, “I am very happy to join the BIBA family and introduce the lovely Festive Collection. I absolutely love the concept of Biba which is fashion with an Indian heart affording every woman. It is a brand that does justice to the contemporary Indian woman and her changing preferences by providing something for every occasion and all age and yet stylish.”
Ms. Tanima Kholi, Copy Group Head at Enormous was very brief in saying, “The film is about the modern Indian woman who is an epitome of independence and success coupled with faith and acceptance of her Indian culture and its traditions.”
Thus, we developed a campaign appropriate only for such an iconic brand as Biba.’
