Bhool Bhulaiyaa 3’s highly anticipated promo has been delayed, which is a huge letdown for the fans and raised eyebrows in the industry. Initially, it was meant to be attached to Akshay Kumar – Vaani Kapoor multistarrer Khel Khel Mein that hits the screens on August 15th. However, due to some reasons the promo isn’t ready and thus it won’t be attached as planned.
Kartik Aaryan starrer Bhool Bhulaiyaa 3 promo delayed; will not be attached to Akshay Kumar starrer Khel Khel Mein
“Bhool Bhulaiyaa 3 has missed its perfect timing with respect to its promos as per one of the sources in the distribution sector. By showing this film during Vedaa, Stree 2, and Khel Khel Mein at Independence Day on August 15, it could make a good opportunity for displaying this movie’s trailer before many viewers. Unfortunately, the marketing team has missed out due to this delay.”
According to another source who confirmed about such delay is quoted stating “Yeah! The promo is still not ready but then it will not go along with Khel khel mein as earlier. The cause of this setback is unknown but, it may have something to do with creative or technological problems.”
The delay has led questions about marketing strategy for the film and how this might impact on overall performance of the film. Bhool Bhulaiyaa 3 is among year most awaited movies hence there were huge expectations from its promo. It means now that because of a delay, the people behind will have no choice other than going back together and coming up with another plan supposed-to create some excitement towards their enthusiasts.
However, adding a different perspective another source from the distribution sector revealed “The makers have deliberately postponed releasing promotion material for bhool bhulaiyaa 3, so that all the attention is focused on their film only. This is because they are aware that if their promo was attached to Stree 2 – which has created hysteria among fans – it would not be as effective as they want it to be. They want a buzz of its own for Bhool Bhulaiyaa 3 and not to piggyback on another movie’s success. It is a move aimed at ensuring that when the promo finally gets out, it would get maximum coverage and impact.”
The delay in the promo has added suspense as the release date for Bhool Bhulaiyaa 3 draws close.. For a little longer, the fans will have to wait to see what character Kartik Aaryan gives life to in this film.
