The INSTAX series celebrated its twenty-fifth anniversary last year, introduced by Fujifilm to India in 2012 with Analog Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative. INSTAX Pal digital camera Kartik; focusing on Generation Z and are sold across various retail channels as well as their e-commerce channel Instax.in.
Sharing her excitement, actress and brand ambassador, Kriti Sanon who said; “I am thrill to join the INSTAX family and take others along. Something I have been doing for long is taking pictures with loved ones through my instant cameras that I have carefully kept in a photo album. These images do not compare anything to any other because they just bring back memories of good times in life. When everything else seemed so wrong. The designs of their cameras and printers are playful yet aesthetic hence perfectly matching my personality. Which makes it impossible for me to imagine my life without them.”
On the occasion Kartik Aryan said,” I live at the moment while cherishing capturing candid moments on-the-go. As an ardent traveler during shoots or vacations, INSTAX has remained my loyal companion wherever I go. As a personal gift from me to those close to me. One thing I love is giving out a heartfelt printed image taken using INSTAX. And hunging them in my house walls. Where they belong is where we have captured these many personal candid moments of myself together with Katori and family members. Each print carries with itself a special kind of memory. Which brings joy for all the people having it thereby creating bonds that last forever through the art of instant photography.”
Koji Wada MD FUJIFILM India stated: “We are happy to welcome Kriti Sanon & Kartik Aaryan into our INSTAX family. Their vibrancy matches very well with our Group Philosophy “Giving our World More Smiles”. Being youth icons they represent the creative spirit & fun element that INSTAX stands for. We believe this partnership will motivate people to explore. The magic of instant photography and create memories that can be share for a lifetime. We look forward to an exciting partnership that will spread More Smiles amongst our consumers pan India.”
Furthermore, Arun Babu, Associate Director & Head of Digital Camera. INSTAX & Optical Devices Business at FUJIFILM India has added: “With Kriti and Kartik on board. We aim to enlarge our brand footprint and connect with young audiences. Life’s moments are all about INSTAX and our newest ambassadors fit into this idea. Through expanding the INSTAX brand in India using their popularity as well as allowing it to become a vibrant ‘photography culture’. Where every person has joy in capturing as well as sharing life’s moments.”
