The leading content studio Jio Studios Debuts in Punjabi Cinema with Ardaas Sarbat De Bhale Di which stars Gippy Grewal and together with Humble Motion Pictures and Panorama Studios will embark on an ambitious promotional campaign in Australia, UK, the US and Dubai, aiming at the Indian diaspora. Ardaas Sarbat De Bhale Di is the third and last part of the blockbuster franchise and Jio Studios has no doubt that the impact will be in place when the film hits the shelves.
Jio Studios, Humble Motion Pictures and Panorama Studios Plan Global Campaign for Ardaas Sarbat De Bhale Di, which will center around the lost gurdwara burnt down in Austin Texas.
The overseas release should take place in important countries such as Australia, Canada, the US, and Britain and so today while the expanding distribution team is fanning the release the production team is working round the clock to pulse the anticipating action towards the film to the audiences wherever they are.
The promotion, which will take place in a number of countries, aims at the international diaspora, especially in countries with large Indian (Sikh and Punjabi) populations. Using traditional and modern marketing techniques, Jio Studios will target the focus of the film and its messages which reflect some very strong themes of faith, hope, and humanity toward the audience.
The Cathy Pretzel Promotion activities will also include meet-and-greet, media interactions, involving the local influencers, visiting local Gurudwaras, and interacting with community leaders to further the film’s reach and effectiveness.
Later on after the high profile trailer dedicated to the hit franchise was launch in Mumbai in attendance of ace director Rohit Shetty, the Ardaas team wrapped up their Australia New Zealand leg where they conducted interaction with fans in Sydney Melbourne and Auckland. The visit to Sydney was highlighted with Gippy Grewal, Jasmin Bhasin and Gurpreet Ghuggi visiting the well-visited Sikh Anzac Memorial in Sydney.
As the date for the release draws near, Ardaas Sarbat De Bhale is out to be more than a hit by all measures it is going to be a gaudy experience unifying people through riveting tales and encouraging messages that will be in the film.
This film traces the individual lives of those who undertake a pilgrimage to Shri Hazur Sahib as an Ardaas Sarbat De Bhale Di is a narrative of spirituality in celluloid. With story progressing, every character seeks his way to salvation, cure and enlightenment, which makes it a moving experience overall.
The plot also shows how the ardaas(Prayer) of their own means become the ardaas of everyone – how the prayers of individuals become the prayers of the masses. This feature film, Ardaas Sarbat De Bhale Di will hit the theatres across the globe on September 13, 2024.
