Garnier has announced Vedang Raina, a Bollywood actor and Gen Z icon as its newest brand ambassador. The rationale behind this partnership is to promote beauty for all by making green and sustainable beauty affordable and accessible to everyone irrespective of their gender. A joint venture between science and skincare in which young people will be attracted the most while the old ones can also like him.
Furthermore, Garnier continues to set the pace in driving “Green Beauty” and eco-friendly innovation. The company employs sustainable practices such as using responsibly sourced ingredients and cruelty free products; which are encapsulated in biodegradable packaging that minimizes environmental impact.
Taking this initiative up a notch, the company exhibited some of its pioneering innovations and scientific brilliance at the Garnier Green Academy. The three-day immersive experience highlights Green Sciences as an approach for sustainable skin care solutions designed for each skin type prevalent among consumers in the region while having minimal impact on environment. It has emerged one of Asia’s leading beauty brands¹ and world’s No 1 Serum² & Micellar Water³ brand Tested on 10k skin types³, we have deep expertise across diverse skin specificities including most Indian ones which pave way for new innovations at Garnier This expert knowledge drives our brand’s innovations ensuring every formulation is made with precision and care to deliver best results possible for our Indian consumers.
In Southeast Asia and India, more than 300 individuals who included industry experts, beauty creators, well-known dermatologists were brought together under one roof during The Garnier Green Academy so as to learn more about unique skincare innovations by Garnier. In addition, this formed part of #NotAllSkincareIsTheSame campaign run by Garnier.
During the same event held at Singapore’s Garnier Green Academy recently; Vedang was accompanied by fourteen beauty influencers plus two dermatologists who had an opportunity not only to learn more about Garnier brand, but also to get an insight of future launches for the product.
Andre Albarran, the Senior Vice President Global Marketing for Emerging Markets at Garnier says, “This launch of Garnier Green Academy in Singapore is a significant milestone in our accelerated journey across Asia. Asia is the global trendsetter for beauty and innovation and therefore plays a key role in shaping our global strategy. Our refreshed Asian skin needs focused brand identity is rooted in Green Sciences as we seek to develop customized solutions that are effective, sustainable and affordable; thus enabling us to shape tomorrow’s beauty.”
Garnier is set on teaching people about skincare facts through revealing myths as well as explaining its future approach towards skincare. It aims at empowering Asians using green sciences guided by knowledge with tailored skincare solutions which will be useful eventually getting rid of waste from the environment.
Anshuman Wanchu, General Manager of Garnier India’s Marketing Department said, “We are pleased to welcome Vedang as the Garnier brand ambassador in India and have him at Singapore’s Garnier Green Academy. His energetic character and captivating charm resonate with our audience. For us at Garnier, sustainability, innovation and green science are the pillars on which we build our brand. We anticipate bringing beauty for all through Vedang and a more inclusive notion of beauty.”
He added that, as a brand ambassador, “I am so excited about working with an iconic company such as Garnier who are successfully making affordable beauty while keeping their commitment to inclusivity and sustainability. When I attended the first event held by this brand in Singapore at The Green Academy it was an eye-opener for me regarding innovations within the skin care industry. In my personal opinion, self-care linked with beauty is not restricted to gender but is open for everyone. Being part of a similar ethos makes me very happy about it. Consequently , I expect that by representing the brand I can help change perceptions of what should be considered beautiful; creating a culture where everybody can feel empowered and valued.”
