Excel Entertainment and Trigger Happy Studios have signed a multi-film deal that could change the face of entertainment. With this union, the two production companies are poised to create a highly imaginative mix of narratives and exemplary filmmaking that will captivate viewers around the world. The partnership is set to produce various content types with primary focus towards theatrical release complemented by digital platforms.
For over twenty years now Excel Entertainment has been producing cult classics in different genres through mediums such as Dil Chahta Hai, Zindagi Na Milegi Dobara and Gully Boy. Excel Entertainment’s reputation as a leader in its field, not just for quality but also for innovation is well established through movies like intense war drama Lakshya to the crime-thriller franchise Don and light-hearted humor of Fukrey films.
Last year Hakuhodo Global Advertising launched Trigger Happy studios led by Amit Chandrra in India. With over two decades’ success & experience in the Indian entertainment industry & leveraging Hakuhodo’s global creative prowess and distribution network, Trigger Happy Studios is now focused on producing and distributing feature films and international co-productions that push the boundaries of storytelling.
“We have had an artistic relationship with Amit Chandrra and his team at trigger happy spanning over 10 years,” said Farhan Akhtar, one of the founders of Excel Entertainment during an interview. “They can always be counted upon to make great trailers.”
According to Ritesh Sidhwani another founder of Excel Entertainment, “This marks yet another chapter where we come together as one to make movies. We share similar values about our creativity which makes it easier for us to work together moving forward.” “We hope that our combined creativity will continue to strike a chord with audiences across continents.’’
Amit Chandrra CEO at Trigger Happy Studios stated,” This partnership was forged out mutual respect coupled with a common vision. We couldn’t imagine partnering with anyone else who has a genuine desire to tell authentic stories like we do.”
The partnership has already assembled a roster of renowned directors who are currently developing content across various genres. The first project under this collaboration is set to be announced imminently, with production commencing within the next couple of months.
