SOFIT, the plant-based drink brand of Hershey India Pvt Ltd which is a subsidiary of The Hershey Company, has released a new digital film that promotes their SOFIT Almond drink with fitness influencer Disha Patani. The brand also asserts how Disha’s philosophy of fitness and health is ‘Fit Is Fab’, thus encouraging the choice of SOFIT. In this way, the brand hopes that Disha’s fitness regime will encourage the people to take on their own fitness journey and include the SOFIT Almond drink in it.
The film commences with texts on Disha Patani’s phone from myriad followers requesting for details of her diet and fitness regime and exercises among others. While preparing for exercising, her phone goes crazy in a fit of ringing with praise and questions. After a variety of workouts, Disha goes to her fridge and picks up SOFIT Almond Drink. She is seen enjoying the drink about how she reveals that having SOFIT Almond Drink on a daily basis helps her stay fit within and fabulous outside. “Cut,” the director says as the final shot of the film is reportedly taken, but Disha has not finished her drink yet, proving her outstanding love for SOFIT Almond Drink.
Commenting on the film Disha Patani remarked, “As a health-enthusiast, following a healthy routine is vital for me. That is why I keep searching for the products which help me in my life and fitness goals. SOFIT Almond Drink easily gets into and adds to my wellness routines after workout sessions, or morning runs, or even when I am busy with work and would like a nutritious drink.”
Focusing on the new film Luigi Mirri – General Manager, Hershey India & APAC added “Clearly SOFIT is a brand of strategic importance for Hershey India as it is aligned with our promise of going beyond the indulgence and spreading the cause of healthy lifestyles. People want to keep themselves fit more than ever and hence the growth in the consumption of health-enhancing plant based beverages is being experienced. As we already stand as market leaders in the category of dairy-alternative milk products, it is time to present a new promo film starring Disha Patani – our brand ambassador that will further support our positioning and help make us even more powerful.”
Sofit is a plant based beverage which is healthy with the ingredients of Almond drink and Soya drink with tasty and wow factors. Almond Experience products are available in Unsweetened and Chocolate Products. The soya drink offered has four flavors – Chocolate, Vanilla, Naturally Sugar Free and Kesar Pista.
