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Parami News > Blog > Entertainment > Bhumi Pednekar to continue her association with MAMI Mumbai Film Festival 2024 as brand ambassador for Dimensions Mumbai: “Happy to play a role in creating a positive impact” | Parami News
Entertainment

Bhumi Pednekar to continue her association with MAMI Mumbai Film Festival 2024 as brand ambassador for Dimensions Mumbai: “Happy to play a role in creating a positive impact” | Parami News

Atulya Shivam Pandey
Last updated: June 22, 2024 12:08 pm
Atulya Shivam Pandey
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Bhumi Pednekar to continue her association with MAMI Mumbai Film Festival 2024 as brand ambassador for Dimensions Mumbai: “Happy to play a role in creating a positive impact” | Parami News
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MAMI is preparing for its next edition, MAMI 2024 and now accepting entries for one of its most awaited sections – Dimensions Mumbai. It is a short film competition based on the theme Mumbai. The category was introduced by Jaya Bachchan in 2009 as an ode to the city. In the Dimensions Mumbai section, films are invited from young filmmakers between 18-25 years. The film must be centered on Mumbai but not more than five minutes.

Bhumi Pednekar the well-known Indian actress who also belongs to this land of dreams will continue her role as a brand ambassador for “Dimensions Mumbai” this year too. A mumbiker at heart, Bhumi Pednerkar India’s leading contemporary actor has always been known for standing out from the norm with movies she selects to take part in and roles she plays and thus she remains an icon that motivates young creative minds. Thus as a brand ambassador of Dimensions Mumbai, she will interact with upcoming young filmmakers and give her views about the city as it is portrayed through films.

Speaking on this occasion, Ms Pednekar said, “I am excited to still be a part of this wonderful association with Dimensions Mumbai which has made me its brand ambassador today.” I expect some great works from talented emerging filmmakers expressing their unique views of our city and hopefully depicting it as something more than just a manifestation of Bollywood cinema; because let’s face it if you live here or even visit then you know that The city where they say dreams come true becomes unforgettable.” Vice versa it could also be argued that cinema resides at heart and soul of this town but platforms like these are true promoters of youth independent movie making talent towards realizing its full potentiality. The city has given me so much and I am happy to play a role in creating a positive impact for South Asian talent and cinema.”

Deepti D’Cunha Artistic Director MAMI Mumbai Film Festival commented on Bhumi Pednekar’s return as the brand ambassador for Dimensions Mumbai: “I am very happy to welcome back Bhumi as brand ambassador for Dimensions Mumbai. She is a rare talent who has pushed boundaries and brought alive some of the most unconventional characters including her latest role in ‘Toilet Ek Prem Katha’. As a brand ambassador, her presence continues to inspire young filmmakers to stay authentic and true to their voices as they showcase their unique take on the city through Dimensions Mumbai. Also, It is heartening to see the remarkable journey of some of the past winners who were discovered and developed through the festival and its network.” We hope there will be many entries and that we will discover many more talented young filmmakers at this time.”

Dimensions Mumbai is one of India’s favorite short film competitions. It aims at bringing together some of the finest upcoming filmmakers with an opportunity to learn from industry experts. June 20th, 2024 opens up registration for Dimensions Mumbai. July 1st, 2024 is when Film submission begins until August 5th, 2024.

MAMI Mumbai Film Festival slated from October 19-24 welcomes all special films and young talents. Through “Dimensions Mumbai,” younger generation can take off in this artistic journey which has always been represented by movies.

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