Yuvaa launched India’s primary talk show on positive masculinity called Be A Man, Yaar in 2023. Heart touching conversations with some of the famous men from entertainment industry like Naseeruddin Shah, Karan Johar, Vicky Kaushal, Zakir Khan and others reached millions beginning a much-needed dialogue around men and their emotions, which is otherwise called as positive masculinity.
Yuvaa presents the second season of ‘Be A Man, Yaar’ in association with The Man Company where Nikhil Taneja will take us through some candid, honest authentic conversations between boys and men that “celebrate humanity” beyond male entitlements; for instance Javed Akhtar, Kartik Aaryan, Bhuvan Bam and other iconic Indian men.
Some popular individuals across various fields are having a talk about being a boy, being a man and becomimg human which we term as boy talks/friendships during season 2 of Be A Man Yaar –these human talks revolve around people such as Javed Akhtar or Kartik Aaryan or even Rohan Bopanna.
We have guests from different spheres of life such as Dr Vikas Divyakirti (Inventor), Gajraj Rao (Actor), Boman Irani (Actor) Imran Khan (Cricketer), Ankush Bahuguna (Digital Creator), Viraj Ghelani (Comedian), Rohit Saraf (Actor) & YouTuber Prateek Kuhad among others.
Last week, Yuvaa released the trailer of the series on YouTube that delved deeper into topics concerning mental health issues like loneliness among men leading to no close male friends who they can share their problems with since they would rather die than go for therapy which might help them in solving their issue, to a man who is insecure about his fatherhood because he thinks that the way of raising kids is different from how women do it, and finally to having good relationships with women.
“Be A Man, Yaar got a massive outpouring of love on the internet for creating a safe space where men from the film industry of India could have vulnerable and authentic conversations” reported Nikhil Taneja as she explained why they brought season 2 of this show.
Season two has more men, more laughs, more love, more hugs and many iconic men across entertainment sports fashion education industries are opening themselves up even further in ways only possible through collaboration. We aim to make our guests reflect diverse aspects of Indian society while also showing how people can become true human beings.
The CEO & Managing Director at The Man Company Hitesh Dhingra said he was excited over this development as both companies have always shared mutual partnership goals towards supporting positive masculinity by leading authentically and compassionately- “This co-branding exercise between us and Be A Man Yaar! totally complements our ethos on masculinity that not only redefines stereotypes but also propels men above such fallacies with gentleness, authenticity, compassion” according to him.
About Be a Man Yaar
Yuvaa’s vision of redefining masculinity and promoting positive male identity resonates with that of The Man Company. Be A Man, Yaar has bee created to afford men an opportunity to present their real selves rather than allowing society dictate what they should be; this platform will create meaningful conversations around mental well-being and emotional health among males who need it most. The Show starts on July 10th.
The promo of Be A Man Yaar Season 2 features Kartik Aaryan and Gajraj Rao among others; see video
