Ayushmann Khurrana, a Bollywood actor, has received a windfall of 400 percent in backing the Men’s grooming company, The Man Company. The said, Emami Ltd is planning to purchase the business in a report by Forbes India due to its value at Rs 400 crores.
Ayushmann Khurrana Speaks On The Man Company’s Success
Ayuhsmann’s remarks were quoted in the report as I have always been a part of The Man Company. It’s very gratifying to be part of the brand growth and see how it has changed the dynamics of the men’s grooming business. I have enjoyed and learned a lot in this sense because I have been able to wear both these hats, that of an investor and a brand spokesperson.
‘It has always been a new world for us every time to come back and every time a new Ayushmann comes in as a brand ambassador. Working with Ayushmann has changed the game entirely. Each one shares the airplane wings in the growing brand, self also getting maximized in this journey. Because of Ayushmann’s honesty and the love for brand, we did come very close to our combinations with our patrons. I would also like to be grateful to Manan Mehta whose deal-making acumen, understanding of business requirements, and most importantly his unorthodox approaches have all contributed to the making of this successful partnership,’ stated Hitesh Dhingra, The Man Company Founder.
The Man Company Acquisition and Development
For the unversed, Ayushmann Khurrana made his foray into the business world in 2018 when he invested in The Man Company. His contribution was not confined to just providing the much-required finances as he was actively involved with the brand’s development. He was responsible for creating new products, marketing them, and building up their image in the man’s cosmetic market.
Emami Ltd the current 50.4% holder of Helios Lifestyle the parent company of the Man Company, is about to complete the whole acquisition of the company. Thus, the acquisition deal gives the company a valuation of Rs 400 crores, which is a very great achievement for the men grooming industry in the country. This has been the case with Ayushmann’s investment in The Man Company this time, as he earned 400% gain profit on the venture and now therefore can take pride as a successful businessman.
Yash Raj Films & its talent management arm YRF Talent were primarily responsible for the tying up of the association with Ayushmann Khurrana and The Man Company aiming for the best for the brand and successfully aiding its growth.
