In a defining moment for Indian cinema and global auspiciousness, Alia Bhatt is ready to showcase herself as the Global Brand Ambassador of L’Oréal Paris for the very first time at Paris Fashion Week 2024. Alia is set to strut down the catwalk this September 23 at the star-studded Place de l’Opéra for the much awaited Le Défilé L’Oréal Paris.
For the seventh time since 2017, Le Decile ‘Walk Your Worth’ will foster the ideals of women empowerment, inclusivity, sisterhood and this time round the complementarity of contemporary beauty technologies and fashion trends. The theme from this year called ‘Walk Your Worth’ will combine fashion with beauty, motivate women to believe in their self-worth and each other regardless of the location through the use of the runway.
The fact that Alia Bhatt has decided to participate in this grand event only emphasizes further how she has grown to be a woman and an icon for the rest of women across the world. The brand will feature such well-known faces as Aishwarya Rai, Leïla Bekhti, Marie Bochet, Cindy Bruna, Viola Davis and other brand ambassadors, including Kendall Jenner.
Alia Bhatt will adorn the special iconic ‘Worth It’ lipstick from the Infallible Matte Resistance Lipstick Collection by L’oreal Paris. The brand has been consistent that this daring nude color would not just add to Alia’s fierce looks on the ramp but would also bring home the voice of L’Oreal that every ‘woman is worth it’ strong, confident and unabashedly herself.
“Firsts are a very specialty and I feel privileged to walk for ‘Le Défilé’ with L’Oreal Paris at Paris Fashion Week. To stand with such amazing, strong and self assured women is a source of great pride for me and I am looking forward to being elevated to this space that encourages women and their sisterhood,” said Alia Bhatt, Global Ambassador, L’Oreal Paris.
Dario Zizzi, General Manager, L’Oréal Paris, explained why the event was important and said,’ ‘We are very happy that L’Oréal Paris Global Brand Ambassador Alia Bhatt is making her debut during Paris Fashion Week. Alia embodies everything our brands stands for – worth, empowerment and courage. We at L’Oreal Paris do not only seek to make beauty accessible but also create an environment where every woman is cherished and visible. Alia’s appearance at Le Défilé L’Oréal Paris reflects our standpoint that each woman around the globe should have a further developed notion of beauty.” ‘
In a strategic orientation of the year, Myntra Byrant will use a wise beauty partner for Le Défilé L’Oréal Paris. Sharing on the historic day, Sharon Pais, Chief Business Officer, Myntra stated, ‘Myntra is excited to play the role of official beauty partner of L’Oreal Paris for Paris Fashion Week 2024….. Such a strategic partnership presents an opportunity for Myntra to reach out to end consumers in India with global beauty trends and bring them right into the Fashion Week from where they are sitting. Towards this end, we look forward to offering our consumers special privileges to recreate looks that they see on runways, instantly. This is in keeping with our promise of making the best of beauty accessible to all.’
“We are glad to see activist Alia Bhatt’s debut at this event, which is built on the foundation of Myntra’s inherent values of empowerment.” “The opulent Place de l’Opera will be taken over by citizens hosting a free during the evening surprise a fashion show on an open style catwalk making it possible for Turkic Wind to once again flip a glamorous Parisian hub inside out.”
