This week is a new beginning for Alia Bhatt’s children’s wear brand Ed-a-Mamma as they step into the publishing sphere with their first ever children’s picture book, “Ed Finds A Home”. The project was an exciting partnership between Ed-a-Mamma and Puffin, which is a division of Penguin Random House India.
Alia Bhatt writes her first children’s book called “Ed Finds A Home”
She made the announcement on Instagram through a Reel that featured animated characters along with the message, “A new Ed-venture awaits.” Fans also got excited over the invitation to the Story Verse festival that will take place on June 15th and 16th at Jio World Drive in Mumbai. And it will be there where ‘Ed Finds A Home’ will have its official launch on June 16th.
Launched in 2020, Ed-a-Mamma has established itself as a leading supplier of stylish eco-friendly clothes for kids and teens, including even maternity wear. The Reliance Brands acquisition of this label for an astounding sum of Rs. 300-Rs.350 crores confirms its increasing popularity and continued dedication to quality.
It fits within the series whose main theme is “inspiring love for nature in the coming generation” that ‘Ed Finds A Home’ belongs to.
There are also several other movies involving Alia Bhatt apart from just being a part of Ed-a-Mamma. They include such works as co-producing Jigra under Dharma Productions; Love & War directed by Sanjay Leela Bhansali featuring Ranbir Kapoor and Vicky Kaushal and one more yet unnamed film within YRF Spy Universe.
