Alia Bhatt has officially been appointed the global brand ambassador of L’Oreal Paris, the world’s foremost beauty brand. She adds glamour to a long list of global spokeswomen that the brand has, including Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello. Beginning in September 2024, the award-winning actress, producer and entrepreneur will appear in advertising campaigns for the French cosmetics brand.
Alia’s movies have not only won national and international awards but have also made her one of Time Magazine’s Most 100 Influencive People in 2024. To appreciate Alia Bhatt is to appreciate a true multi-hyphenate, as she possesses all the essential attributes of L’Oreal Paris – the power of age and youth and the self-belief and gentleness to uplift women the world over.
“We, at L’Oreal Paris, would like to extend a warm welcome to Indian actress Alia Bhatt in the family. For example, her inactive and active engagement in the film industry and her social standing help her promote Alia Bhatt on global levels and makes Indian films popular outside India. She cares about people and the environment, which is why she is an ideal ambassador for women, their talent, and entrepreneurship, and for the opportunities that L’Oréal Paris aims to create by enhancing the value of women,” Delphine Viguier-Hovasse, L’Oréal Paris Global President said.
“Joining the L’Oréal Paris family and supporting strong and self-assured women makes me really happy. As I’ve always had a keen interest in skin and skincare products in particular, its innovation and dedication in this industry is something I respect in L’Oreal Paris brand. I personally relate to this brand’s promotion of female empowerment as it wishes to assure that each and every woman is appreciated and embodies strength. I look forward to working with L’Oréal Paris to make a difference in the beauty industry and promote inclusiveness to women,’’ says Alia Bhatt.
