To celebrate the third anniversary of Dharma Cornerstone Agency (DCA), they set out their ambitious growth path for the next years. Created in 2021 as a joint venture between acclaimed film maker Karan Johar, CEO of Dharma Productions Apoorva Mehta and Bunty Sajdeh the Managing Director Cornerstone Sport, DCA has quickly cemented its position as a top talent management agency.
Dharma Cornerstone Agency marks third anniversary
This firm boasts an array of actors, directors, writers, musicians and content creators including artists Janhvi Kapoor, Tiger Shroff, Triptii Dimri, Aditya Roy Kapur, Sara Ali Khan, Ananya Panday, Tamannaah Bhatia and Disha Patani; Oscar-winning producer Guneet Monga; music artistes Neeti Mohan Jubin Nautiyal and Amaal Mallik; digital creators Orry Sumukhi Suresh Sufi Motiwala among others.
“As we celebrate our third anniversary today we remain steadfast in our position to preserve artists and storytellers in an increasingly hostile media environment,” said Uday Singh Gauri the CEO of dharma cornerstone agency. “Our focus will be on evolving with changing industry dynamics so as to make more money for clients by partnering with online marketers and using new technology that fuels our overall growth,” said Uday Singh Gauri “We are interested in supporting talent disruption while also setting trends in advertising sponsorship marketing digital landscape”, he added.
Rajeev Masand who is COO of DCA takes charge on the film front for representations for talents bringing his vast experience and connections within the movie sphere thus enhancing presence of this company in cinema business.
“The biggest dilemma now is non-flexibility because our environment is changing rapidly”, shares with mehta. “This issue can benefit from having right people doing appropriate job at right time, space and price which is where DCA comes into play,” says Apoorva Mehta.
“We are looking forward to the future of DCA and all it entails. Our commitment to talent management combined with our innovative thinking and plans for worldwide growth should eventually result in more value being create for clients and partners,” said Bunty Sajdeh.
DCA will spread its activities across the Indian entertainment industry including Bollywood, sports and fashion sectors in order to diversify its revenue streams.